Meet Co-Lab
Int. Creator

Hi, I’m Cindy. I’m an independent, hands-on marketing and communications specialist with a deep passion for the environment and sustainability. Based in Brisbane, I focus on creating meaningful, impactful stories that drive change today and into the future.

With over 20 years of experience spanning a diverse range of core business disciplines—from manufacturing, sales and marketing, technical innovation, business development, and communication—I have honed my expertise through various leadership roles in both corporate and industry association settings. This allows me to specialise in crafting narratives that resonate with audiences and simplify complex topics.

I believe in the power of collaboration and enjoy working with my network of specialists to deliver results that make a positive, lasting impact.

I’ve had the privilege of working closely with government departments and environmental organisations, contributing to groundbreaking environmental projects, including the world’s first Environmental Product Declarations (EPDs) for plastic pipe systems. My expertise extends to leading and collaborating globally with peak industry bodies, overseeing product management, directing new product development, driving technical marketing and communications initiatives, and more.

I hold an Executive Master of Business Administration (EMBA), a degree in Marketing and Communications, and a Graduate Certificate in Sustainable Management.

I’m passionate about helping you share your story through advocacy, education, technical data, and science. Let’s connect and bring your story to life!

The art of storytelling

Storytelling is a powerful tool for organisations, transcending mere marketing to create deep connections with audiences. A well-crafted narrative engages your audience, humanises your brand, and turns intricate concepts into compelling, relatable journeys that resonate and drive action.

Telling your story is crucial for fostering connections, building trust, and communicating your values and experiences. It allows you to share your unique perspective, making your message more relatable and engaging. Ultimately, sharing your story not only empowers you but also resonates with others, creating a sense of community and understanding.

Collaboráre – The foundation of Co-Lab Int.

Derived from the Latin 'collaboráre,' meaning 'to work together,' the word collaboration emphasizes the power of combining efforts to achieve greater results. The root 'laborare' means 'to labor or work,' underscoring the value of hard work and shared effort.

At Co-Lab, we believe that when we unite diverse talents and resources, we spark innovation and drive meaningful progress. By blending 'laborare' (work) with 'col-' (together), we create the perfect environment for creativity and collaboration to thrive—delivering results that are bigger, bolder, and more impactful.